Disney Creates an ‘8-Bit Lane’ in London for ‘Wreck-It Ralph’ Promo

Welcome to #8BitLane! Every once in a while, an impressive promo hits the streets somewhere around the world, showing just how great modern movie marketing can be. Disney is just getting around to releasing Oscar-nominated animated movie Wreck-It Ralph in the UK this February, so they’ve started promoting it intensely in London. One of the displays is an entire street converted to 8-bit called, as we mentioned, 8-Bit Lane located near The Truman Brewery. Everything from “a London taxi, postbox, pigeon, tree, clouds, CCTV camera” and dog, complete with poop, have been made 8-bit. This is really cool, I want to go! Most of these photos were found on this imgur discovered through Reddit (via MovieViral). Click for more: This last nifty photo is from the Now Here This Time Out London blog, from their post on this promo: If you live in England, or are visiting London, you can find this “8-Bit …