How to Use Humor on the Internet

This week, internet website “The Awl” sparked a minor uproar when it ran an article parodying the voice of Business Insider’s Henry Blodget under Blodget’s byline—when, in fact, the article was written by someone at The Awl, as a parody. It’s not hard to see the potential for confusion. How is the average reader supposed to know that Henry Blodget himself did not label his own career “a testament to the total decline in the traditional concepts of personal responsibility and moral behavior?” More »