New Horror Film ‘App’ Encourages Cell Phone Interaction in Theaters

We’ve written extensively in the past about how it’s generally not cool to talk or text while watching movies, but a new Dutch horror film called App is looking to challenge conventional wisdom when it comes to interacting with your phone in a theater. Variety has a story about the newest film from director Bobby Boermans, which encourages the audience to download a free app before the film starts to enhances the storyline as the movie plays. Utilizing technology found in the Shazam and Soundhound apps, a sound inaudible to the human ear triggers the app and sends messages to the audience in real time. More below! Here’s the trailer for App, found via director Bobby Boermans’ official website: As you can see, the movie is being touted as “the first film with 2nd screen,” and the success or failure of this project has some interesting implications for the film industry. Part of the reason it’s not OK to talk or text …