Meat Magazine Compares the Humane Society to Hitler [Journalismism]

One rock solid rule of editorial writing is, if you’re against something, you always want to find a way to compare it to Hitler. This works because people hate Hitler a lot—and, through the simple principle of transference, they will have an equal amount of hate for whichever thing you compare to Hitler. This is just a basic “trick of the trade” which cannot backfire. More »