New York Times Launches Blog for Under-Represented ‘Boomer’ Demographic [Baby Boomers]

Why has The New York Times launched a new blog aimed at Baby Boomers, when the paper itself is already a testament to the sick, sad reign of the Jerks that Ruined Everything? “Our generation, the biggest in the country’s history, has always given ourselves and everyone else lots to talk about,” writes Michael Winerip in the opening post. “Booming [This is the name of the blog, LOL — Ed.] offers a wide-open space for these conversations.” More »